The Sweet'n Lowdown

By AJ Agrawal In today’s tech heavy environment, there’s no shortage of software development companies that are eager to create your next mobile app. How can you be sure you’re selecting a highly-skilled company that will be creative, on budget,...

By Andrew Gazdecki The Pareto Principle dictates that 80% of outcomes generally come from 20% of resources. Though supposedly applicable to many different phenomena (such as nature, biology and evolution) this ‘80/20 rule’ is often applied in business...

By Kimber Johnson There is no denying that 2015 has been a huge year for mobile. Mobile has increasingly become a more important part of our everyday lives than ever before, and as any savvy marketer can tell you, your brand needs to be where its customers...

By Ken Yarmosh Factors to Consider When Pricing App Development Costs obviously vary. For example, there’s a significant difference between engaging a freelancer, offshore development team, or an agency. Similarly, having an app that requires a...

By Robin Bienfait The mobile-first mentality affects every facet of your business. The benefits can be seen from daily increased employee productivity to overall revenue growth. Handheld devices are now used as mainstays for efficiency across all levels...

Ninety percent of organizations are planning a 24% increase in investment towards mobile application development within the next 12 months. According to a recent survey, around 52% of organizations have fully implemented a mobile app strategy –...

By Jessica Smith The smartphone market has expanded from a small and limited business in some regions to a large and robust ecosystem that spans the globe, and Android has emerged as the single-largest smartphone platform. Android has 1.4 billion monthly...

By John Rampton Mobile apps are a great business model to make you and your company money and help your company continue to grow. 64% of adults in America have smartphones, and that doesn’t account for people under the age of 18. Out of that 64%, another...