By Andrew Gazdecki
As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther and farther behind.
There’s typically only one reason that is causing these businesses to continue to hold out: money.
The Cost of a Mobile App
About a year and a half ago, a survey of a number of leading mobile app developers was conducted to determine the average overall cost of building an iPhone/Android app, including the factors or variables that affect cost the most. This data collected by Clutch reported that the average cost of mobile app development was between $37,913 and $171,450.
Future of Small Businesses and Mobile Development
Recent data reported by Clutch, an independent research firm, shows that roughly a quarter of small businesses already have a mobile app and another 27 percent of them have plans to enter the mobile world in the next year or so.
There is still a large percentage of companies that are unsure or even feel it is unlikely that they will have a mobile app in the future. Yet, as prices go down and accessibility goes up, the detractors of mobile development could quickly find themselves convinced that it is now a viable option.
Part of this conversion from uncertainty to convinced and planning is simple education. Some of these detractors may have been quoted for a mobile app a year ago or more and still believe it is out of their price range. Others do not believe mobile is for them because they fail to see how it will impact their business or what a mobile app could be used for, within their specific industry or business.
What Mobile Development Can be Used For
When you look at the wide range of mobile apps on the market, you can quickly see the number of different applications of mobile development. At the core of all business apps, there is one of a number of key drivers. These factors include accessibility/visibility, improving internal processes and productivity and enhancing the customer experience.
Accessibility and Visibility. As mobile search volumes continue to grow, adopting a mobile platform is more and more important to remain accessible and visible to your audiences. If they cannot find you or interact with your brand in the mobile environment, they may defect to a competitor that they can see on their device. Alternatively, attracting new customers without a mobile app could become harder and harder, as you are not only harder to find, but also without a key tool to keep you up to date and stay competitive in your industry.
Internal Processes and Productivity. While we often think of apps in terms of creating a new platform for our customers to engage with, mobile development is also worth exploring to improve internal processes and productivity. Many companies utilize desktop software to facilitate certain day-to-day business processes. A mobile-centric version of this software could further enhance these processes, in some companies. After all, mobile is, well, mobile, which means you can perform these processes on the go, instead of having the interruption of needing to sit down and use a desktop module.
Customer Experience. Without mobile, a customer’s relationship with your brand or company is interrupted the moment they walk out the door. By providing a mobile app experience, that relationship does not have to end. Your brand is more accessible, appears more personable and can stimulate more communication. Improving the customer experience ultimately drives increased brand loyalty and reduces churn.
All of these factors and others have direct relationships with profits. The more visible you are, the more likely that new and existing customers can find your business and make new and future purchasing decisions. Internal mobile apps to help processes boosts productivity and, perhaps more than ever, time is money. Lastly, a mobile app is key to enhancing the customer experience, which is becoming more and more important to audiences. It is no longer about offering the best product and quality, you also need to provide the best experience and mobile is one of the most important facets of that experience.