Archives for Apr,2015

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Embrace mobile apps or lose millennial business

By Eleanor Burns App experience is a top priority for millenials according to new research from Oracle, with 55% saying a poor app experience would put them off using a company’s products or services. The Oracle report, “Millennials and mobility:...

Making everyone ‘appy’: Aligning business and IT with enterprise mobile

By Burley Kawasaki No question about it, we’re mobile now. Consumers use smartphones and tablets to do nearly everything. They expect businesses to provide their services through mobile channels, and it’s not only consumers: B2B interaction is mobile,...