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21 Questions to Answer Before You Start that Mobile App

By Justin Dombroski You have an idea for a mobile app that will help extend your business and reach out to new and existing customers. Great! But before you send a development team to work on it, you’ll want to make sure you’ve answered these 21 questions:...

Five Elements of a Killer Mobile App

By Ben Kerschberg More than 780 million people use mobile devices exclusively. This means they don’t own a laptop or desk computer. These 780 million users are your customers, partners, business stakeholders, suppliers, and other business associates....

Using Smartphones and Apps to Enhance Loyalty Programs

By John Grossmann Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning....